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People are our strength
The people we research come in all shapes and sizes. Their beliefs, opinions and knowledge range from the esoteric to the odd. Our team aims to reflect this diversity although we steer clear of the ‘odd’ where possible.
We come from all kinds of backgrounds: science, the humanities, the arts, psychology, business and research; all bringing different skills and perspectives. So our ideas stay fresh and our output is relevant.
Insight employees are a mix of old heads and youthful exuberance. Our project teams bring a balance of new ideas, fresh thinking, energy and experience to each brief we get.
Viv Farr PhD
Director
A PhD in preclinical drug development and working on clinical trials gave Viv a head start when she moved into market research. Joining one of the leading agencies in 2000, she worked in the brand and market development teams, gaining experience in both healthcare and FMCG along the way. Since joining Insight a couple of years later, Viv has been involved in both qualitative and quantitative amongst professionals and patient groups in a number of therapy areas here and internationally. She's written articles and made presentations on healthcare research approaches, concordance, maximising reps' access to customers and excellence in communications research. Viv loves dining out, especially in far-flung places, so roll on that project in Outer Mongolia.
