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People are our strength
The people we research come in all shapes and sizes. Their beliefs, opinions and knowledge range from the esoteric to the odd. Our team aims to reflect this diversity although we steer clear of the ‘odd’ where possible.
We come from all kinds of backgrounds: science, the humanities, the arts, psychology, business and research; all bringing different skills and perspectives. So our ideas stay fresh and our output is relevant.
Insight employees are a mix of old heads and youthful exuberance. Our project teams bring a balance of new ideas, fresh thinking, energy and experience to each brief we get.
Philip Dunn
Director
Philip came to Insight with a BA in economics and a raft of consumer research experience. In 17 years with some of the leading agencies, he has managed sophisticated studies in the media, financial, b2b, automotive and technology sectors, using a range of methodologies including online data capture. As deputy MD at a major international agency, he focused on NPD, pricing and customer segmentation and satisfaction. He gives us a unique perspective on consumer techniques that are gaining ground in healthcare research. such as customer segmentation by lifestyle, needs and attitudes. Philip blames tinkering with his two vintage cars for the sticky improvement in his golf handicap.
