|
 |
 |
 |
 |
 |
 |
 |
|
 |
 |
 |
 |
 |
 |
 |
|
 |
 |
 |
 |
 |
 |
 |
|
 |
 |
 |
 |
 |
 |
 |
People are our strength
The people we research come in all shapes and sizes. Their beliefs, opinions and knowledge range from the esoteric to the odd. Our team aims to reflect this diversity although we steer clear of the ‘odd’ where possible.
We come from all kinds of backgrounds: science, the humanities, the arts, psychology, business and research; all bringing different skills and perspectives. So our ideas stay fresh and our output is relevant.
Insight employees are a mix of old heads and youthful exuberance. Our project teams bring a balance of new ideas, fresh thinking, energy and experience to each brief we get.
Nicola Cowland
Group Managing Director
Nicola comes from a science background. Having joined the healthcare side of a leading research company as a graduate trainee, she gained experience in a wide range of qualitative and quantitative techniques, with top UK and European roles at Wyeth and DuPont. Just before joining Insight she sharpened her business skills with a spell at management consultancy Accenture. As one of two Group Managing Directors, Nicola is involved in both the UK and international arenas, with a particular interest in qualitative research in conjoint, pricing and segmentation. Out of work, Nicola tries to keep fit(ish), she enjoys living in the country (and making her 3 children enjoy it too!)
