People are our strength

The people we research come in all shapes and sizes. Their beliefs, opinions and knowledge range from the esoteric to the odd. Our team aims to reflect this diversity although we steer clear of the ‘odd’ where possible.

We come from all kinds of backgrounds: science, the humanities, the arts, psychology, business and research; all bringing different skills and perspectives. So our ideas stay fresh and our output is relevant.

Insight employees are a mix of old heads and youthful exuberance. Our project teams bring a balance of new ideas, fresh thinking, energy and experience to each brief we get.

Helen Blaszczok

Director

Helen graduated from the University of Sheffield with a MMedSc in Human Nutrition and BSc in Physiology. Helen has experience in a broad range of healthcare areas, covering both UK and International, quantitative and qualitative research. Past research includes exploratory, ad-testing, concept-testing, branding, detail aid development and testing, patient record studies, segmentation, and tracking