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People are our strength
The people we research come in all shapes and sizes. Their beliefs, opinions and knowledge range from the esoteric to the odd. Our team aims to reflect this diversity although we steer clear of the ‘odd’ where possible.
We come from all kinds of backgrounds: science, the humanities, the arts, psychology, business and research; all bringing different skills and perspectives. So our ideas stay fresh and our output is relevant.
Insight employees are a mix of old heads and youthful exuberance. Our project teams bring a balance of new ideas, fresh thinking, energy and experience to each brief we get.
Elena Brutto
Director
Elena is an established member of the Insight team, having started here as a Research Assistant in 2002. Elena does mostly international work and enjoys exploratory qualitative projects, unearthing deeper emotional insight. Elena has experience researching a range of customer types, from patients to key opinion leaders - each needing a tailored approach to get the very most out of them. Her time spent on secondment to a consumer branding consultancy means that Elena understands how to link true insight to brand development. She believes that making (sometimes surprising) findings meaningful and actionable for all of the brand team is an important part of this - and that effective workshopping and innovative online approaches also really help this 'embedding' process. Out of work, Elena is a keen skier and loves going on off-piste adventures. This gives her a perfect excuse for winter travelling and recently she braved a powder camp in Japan.
