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People are our strength
The people we research come in all shapes and sizes. Their beliefs, opinions and knowledge range from the esoteric to the odd. Our team aims to reflect this diversity although we steer clear of the ‘odd’ where possible.
We come from all kinds of backgrounds: science, the humanities, the arts, psychology, business and research; all bringing different skills and perspectives. So our ideas stay fresh and our output is relevant.
Insight employees are a mix of old heads and youthful exuberance. Our project teams bring a balance of new ideas, fresh thinking, energy and experience to each brief we get.
Caryl Kahn
Director of Market Research & Lead Moderator
Caryl holds a BA in English from Brooklyn College and an MBA in marketing from the New York Institute of Technology, and has certification as a master moderator from the RIVA Institute. She has worked on both sides of the fence, in a medical advertising agency and US research company, and as a research analyst for the Ayerst division of American Home Products. Caryl has been an independent moderator, a project director and an adjunct professor of marketing, teaching research and NPD. An enthusiastic writer herself, Caryl somehow still finds the time to be an avid devourer of novels.
