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People are our strength
The people we research come in all shapes and sizes. Their beliefs, opinions and knowledge range from the esoteric to the odd. Our team aims to reflect this diversity although we steer clear of the ‘odd’ where possible.
We come from all kinds of backgrounds: science, the humanities, the arts, psychology, business and research; all bringing different skills and perspectives. So our ideas stay fresh and our output is relevant.
Insight employees are a mix of old heads and youthful exuberance. Our project teams bring a balance of new ideas, fresh thinking, energy and experience to each brief we get.
Amanda Henwood
Director
Armed with a business degree, Amanda has built an 18 year career in pharmaceutical market research. With experience in ad hoc, international conference, healthcare omnibus and continuous therapy monitoring, Amanda joined a global consultancy as director of international market research, focusing on qualitative work. Since joining us in 2001, she has run the full range of projects including ethnography, patient research, conjoint, advertising and brand equity development. As a mother of two very active boys Amanda's time outside of the office is often spent driving the children to various clubs.
