Blog
Continued from last week...(click to see part 1)
- 7 Ideas-a-swimming
- Online communities can provide a highly fertile environment for co-creation and innovative ideas to emerge. My personal favourite so far is the ‘bling’ inhaler!
- Online communities can provide a highly fertile environment for co-creation and innovative ideas to emerge. My personal favourite so far is the ‘bling’ inhaler!
- 8 Topics-a-Milking
- We know the value of approaching topics from all angles and extracting the all important subtleties in responses. Running an online community means we can seek unbiased opinions through private diaries, as well as observe debates in the forums where we can revisit, challenge and questioning shifts in opinion.
- We know the value of approaching topics from all angles and extracting the all important subtleties in responses. Running an online community means we can seek unbiased opinions through private diaries, as well as observe debates in the forums where we can revisit, challenge and questioning shifts in opinion.
- 9 Celebrities Dancing
- Strictly Come Dancing or X-Factor? It’s not always about healthcare, medicines and politics. We find that allowing our community members to post ‘off-topic’ can enhance their engagement (if you’re wondering, it’s X-factor ).
- Strictly Come Dancing or X-Factor? It’s not always about healthcare, medicines and politics. We find that allowing our community members to post ‘off-topic’ can enhance their engagement (if you’re wondering, it’s X-factor ).
- 10 GPs-a-leaping
- Over the past year Insight’s eVillage has covered a whole host of topics – from the ever-evolving NHS, to rare diseases and ‘heartsink’ patients. It’s taken time and investment but our GPs are clearly enjoying being part of the community.
- Over the past year Insight’s eVillage has covered a whole host of topics – from the ever-evolving NHS, to rare diseases and ‘heartsink’ patients. It’s taken time and investment but our GPs are clearly enjoying being part of the community.
- 11 Guidelines piping
- Working in such a regulated industry, we always knew that online communities were going to pose a challenge as the words ‘social media’ and ‘user generated content’ can strike fear into the hearts of medics and legal teams! So we’ve worked with clients to tailor our communities; altering the level of control and interaction and welcoming guidance from ESOMAR and the BHBIA.
- Working in such a regulated industry, we always knew that online communities were going to pose a challenge as the words ‘social media’ and ‘user generated content’ can strike fear into the hearts of medics and legal teams! So we’ve worked with clients to tailor our communities; altering the level of control and interaction and welcoming guidance from ESOMAR and the BHBIA.
- 12 Clients Drumming
- Thinking is gradually shifting in favour of online communities, which are now seen as a great alternative or complement to ‘traditional’ research. But the proof is in the (Christmas) pudding so I’ll bid you a merry Christmas and leave you with this quote:
‘I have to say I’m converted to this research format. It’s like attending a focus group in slow motion, where we can digest and react to the changing direction of the group. This is providing some amazingly powerful insights.’
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