On face value it may seem obvious, whether we’re talking about pills, pessaries or pre-filled syringes, that efficacy must always come first, right? But in reality this is a question th
Submitted by Jenny Service on Tue, 2011-12-20 14:43
Inspired by a traditional Christmas ditty, here’s a seasonal look-back at what we’ve learned over the last 12 months in an Insight market research online community… [sing along i
Submitted by Jenny Service on Thu, 2011-12-08 18:05
Since the ABPI clamped down on freebies from pharmaceutical sales reps, GPs have had to say goodbye to all of those wonderful pens, post-its and promotional paraphernalia. “I still
