The truth is not always on the surface.

Market research is our business;
insight for healthcare is our passion.

Insight Research Group is a global market research agency. We specialise in the healthcare sector; designing customised projects that get beyond the superficial to reveal compelling answers to our clients’ questions.

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Being Future Proof

This year Insight’s annual seminar was all about ‘Future Proofing Research’ and as soon as it was finally behind us you could hear a collective sigh of relie

  • Agency soapbox nearly finished! Bit downbeat compared to Chris M! Insight gang? brilliant! Who knows there may be video! #mrx #pharmatimes
  • Back after coffee...15+ clients fighting to play Pin The Tail On The Donkey...really good fairground attraction, Damian & Claire up next
  • Damian and Claire presented really well and were very well received...hope they win the Munroe award. Fingers crossed #mrx #pharmatimes
  • Strata Research talking about holistic research and the unconscious...20 years after Insight...Wendy Gordon, Roy Langmaid invoked as gurus
  • System 1 and System 2 thinking as new models for undertaking research. Another 4 quadrant model...behavioural economics touted too...#mrx
  • Julie Culphrey (Pfizer) trumpeting anthropological approaches to understanding interplay between women's health and culture #mrx
  • Long time preparing for this afternoon's panel session on QUIPP, all very exciting! Insighter's lunching? No all in syndicates #mrx
  • Not in Twitter jail...iPad ran out of juice! Panel session good, lot's of cynicism about the QIPP agenda - simply cost cutting #pharmatimes
  • Gala dinner was good too (Lamb - always a winner) followed by BOBI awards, nice work MT, Mary and Beki all nominated. #pharmatimes
  • Stand a major success. Cients queueing to speak to us. Some suspicion they were actually lining up to play Pin The Tail On The Donkey #mrx